URBAN VISUAL CULTURE

THE PLATFORM CITY
Disruptive Technologies, Innovation Hubs and the Passion Economy

Continuing our engagement with questions of BUILDING CAPITAL, we will link up with the courses “Contemporary Culture”, “Regimes of the Visual” and “New Models of Culture and Art Production” to jointly investigate, both analytically and practically, the neoliberal  imperative of “city” as “platform”. Using texts, visual material and case studies, we will explore the dynamics and contradictions in today’s constellation of capitalist economy, innovation technology, artistic creativity and urban production.

As the composition of economic growth has now shifted toward knowledge-based creative ventures (cloud-based software, social media, mobile applications, etc.), cities around the world are outcompeting each other to attract a strong talent pool of young creatives and innovators in the hope that venture capital will follow in their wake, resulting in crops of fast-growing companies. Successful campaigns often include the invention of new architectural typologies evoking notions of co-working and co-living to suggest a febrile atmosphere of creativity and entrepreneurship. Revolving around “urban rooms”, communal spaces and pop-up entertainment, these new architectures focus on the creation of fluid circulation and meeting spaces so that the incoming human capital (millennials and tech professionals) can be “put to work” – interacting and exchanging with investment patrons, clients, customers and peers alike.

The coordinated exchange between the different courses will allow us to address this new form of speculative urbanism from a range of different theoretical and practical perspectives, interrogating ongoing shifts in political thinking, economic frameworks, global connectivity, communication channels, cultural aspirations, as well as building technologies and architectural practices.

To connect these different aspects, we will work across the different courses on a multi-dimensional mapping project that can make tangible the plurality of actors, forces and ideas involved in realising the “Platform City”. As a distinctive relation between politics and spatial aesthetics is key to this new urban paradigm, in a second step we will seek to develop analytical tools of “architectural reading”. Our objective is to develop ways of navigating the civic, social and cultural implications of this speculative approach to city-building, which champions the creation of disruptive “situations” and in which the process is deemed to be more important than results.

Innovation Hubs

In the course “Urban Visual Culture” we will specifically look at the urban dimensions involved in the creation of “innovation hubs”. Through case studies in Vienna and other cities, we will analyse how hybrid urban lifestyle enclaves promoting start-up culture are strategically launched to create new centres of gravity for global equity capital. Produced by small groups of 2-3 students, these case studies will form an important source for the multi-dimensional mapping project, highlighting how carefully curated architectural arrangements combine (or pretend to combine) with certain social values. Our aim is to develop a profound understanding of how a distinct form of architecture participates in furnishing culturally attractive zones that simultaneously function as entrepreneurially benevolent climates.  

Urban Visual Culture
Sen.Sc. Arch. DI Dr. Helge Mooshammer

Tuesdays, 15:30-20:00
Start: 17 October 2017
Location: Seminarraum 264/1, Karlsgasse 13

For further details please see link below